PHR buzz

I read yesterday the attached article about the acqusition of the collaborative care management services vendor- MEDecision by Health insurer - Health care srvice corporation for $121M in cash.

It seems from the positive aspect that Google and Microsoft penetration to this market is causing a buzz - creative one.
Potential buyers, developers, IT solution providers companies,Medical professionals and consumers are getting more and more interested about this subject and enjoy the fruits of this prosperity.This growing interesting is having financial influence

From the strategic aspect, as I wrote above, this is a good atmosphere for all the competitors but later on some of them surely will pay the price of the "Big lions penetration/involvement".