Saturday, November 8, 2008

Podcasts about Chron's Disease

Abbot released lately a new series of podcast about issues concerning Chron's disease.
Its about knowledge, clinical experience and tips at variety of subcontents like : nutrition, emotional impact etc.
Each Crohn’s Cast also includes a first-hand account from a person living with Crohn’s disease

Its their way to contribute some knowledge with their consumers - those who are using Humira (adalimumab), as a treatment for their illness ( of course, its an open source for eveyone who is interesting with these issues).
This is an example of the new equation on the web (Health 2.0 equation) - Pharmas dont just commercialize and making P.R. on the web. They are also serving their consumers with knowledge on medical/health topics.